Customer & Competitor Intelligence for Businesses with Storefronts
See your business as the market sees it.
Austratics studies your business from the outside. What customers say. Where else they go. When they come. How you compare. Where new demand sits. Then we tell you what matters most.
We reply within two business days with what we'd examine. Then you decide.
The blind spot
Your records cover everyone who bought. They miss everyone who didn't.
Most businesses think their reports describe their market. They don't. They describe their customers. The till knows who paid. The booking app knows who booked. Nobody records the customer who compared you with three rivals, tried one of them last month — and quietly went back.
The problem is not too little data. Businesses have never had more. The problem is that the signals that decide your next customer live outside your systems: in reviews, in where the same customers also go, in rival businesses and their prices. Scattered. Unowned. Mostly unread.
Your market sees one business. Your intelligence is scattered across many places.
Questions before answers
Five questions every owner asks sooner or later
Before a business needs more data, it needs answers. Everything we examine serves one of these five questions:
01
Who are we attracting?
And who comes to our area but never finds us?
02
What do customers love — and question?
In their own words. Not survey scores.
03
When do customers come — and is our price right?
Visits by month against competitors. Price against what customers say they get.
04
How do we compare?
Against the businesses customers really consider.
05
Where is our next demand?
New customer groups. New neighbourhoods. The offices down the street.
One instrument, four lenses
Outside-in intelligence, in four connected views
Each view answers a question the others raise. Read together, they show you the business your market sees — not the one your reports describe.
Independent by design
The half of the picture your records do not hold
Inside the business you can see everything. Who paid. What they bought. When they came back. What you cannot see is the other half: which other businesses your customers also tried, what they said about you in public — and the office two streets over that orders lunch for forty somewhere else every week.
That is the half we bring you. And then the harder part: we say which two or three things in it are worth your next quarter.
One outside view of how your business is seen, found, compared and chosen.
It sits alongside your systems, your agency and your team, and answers what none of them were built to watch.
Why this matters now
The customer record has never been larger, and it has never been read less. Every day, customers publicly review where they ate, shopped and were looked after — and where they went instead. Every season that passes unread is a season your competitors can read first. Businesses that look early, act early.
How it works
From scattered signals to a clear plan, in four steps
01
Agree the questions
We agree what you want to know, which customers matter, and which businesses you compete with.
02
Read the outside signals
We study what sits outside your systems: customer reviews, where customers also go, when they come, rivals, prices and demand. Nothing to install. Nothing to connect.
03
Sort what matters
Many findings are interesting. Few deserve action. We separate the two — and say which is which.
04
Brief your team
You get a short brief, a ranked action list and a working session — and, where it helps, a private page you can keep coming back to.
What you receive
A brief built for decisions, not monitoring
Not every project includes every part. We shape the work around your business, your market and your question.
- A short summary
- Profiles of your real customer groups
- Which other businesses and places your customers also review
- What customers praise, question and complain about, by topic and star rating
- When customers come, month by month, against your competitors
- How your prices read against what customers say they get
- The products or services customers mention most — what they say about each, and the value they see
- The competitors that share your customers — and what customers praise there
- A map of nearby demand, such as offices and their tenants
- A ranked list of nearby organisations worth approaching — and the right approach for each
- Findings backed by sources you can check
- A short, ranked action list
- A presentation for you and your team
- A private page you can return to, with the findings kept online
How it starts
We reply with what we'd examine — then you decide
Tell us your business and your question. Within two business days we reply with what we'd examine for you: the questions, the competitors and the signals we'd read. If it's worth doing, we agree scope and timing before any commitment.
The form takes two minutes. We reply within two business days with what we'd examine. Then you decide if we meet.
The next step
What would an outside view reveal about your business?
Tell us your business and the question on your mind. We'll reply with what we'd examine.
Two minutes to send. A reply within two business days. Nothing to commit to until you've seen what we'd examine.
Or write to us: hello@austratics.com