Guest & Market Intelligence for Hotels
See your hotel as the market sees it.
Austratics studies your hotel from the outside. What guests say. Where else they go. When they come. How you compare. Where new demand sits. Then we tell your leadership what matters most.
The first look is complimentary — and prepared before we ever meet.
The blind spot
Your reports cover everyone who stayed. They miss everyone who didn't.
Most hotels think their reports describe their market. They don't. They describe their guests. The PMS knows who arrived. The booking engine knows who booked. Nobody records the traveller who compared you with three rivals, stayed at one of them last year — and quietly chose it again.
The problem is not too little data. Hotels have never had more. The problem is that the signals that decide your next booking live outside your systems: in reviews, in where the same guests also stay and eat, in rival hotels and their rates. Scattered. Unowned. Mostly unread.
Your market sees one hotel. Your intelligence is scattered across many systems.
Questions before answers
Five questions every leadership team asks sooner or later
Before a hotel needs more data, it needs answers. Everything we examine serves one of these five questions:
01
Who are we attracting?
And who visits our destination but never finds us?
02
What do guests love — and question?
In their own words. Not survey scores.
03
When do guests come — and what do rooms earn?
Stays by month against the set. Rate for what the room gives.
04
How do we compare?
Against the hotels guests really consider.
05
Where is our next demand?
New guest groups. New markets. The offices down the street.
One instrument, four lenses
External Hotel Intelligence, in four connected views
Each view answers a question the others raise. Read together, they show you the hotel your market sees — not the one your reports describe.
What it looks like
A property snapshot, the way leadership receives it
Extracts from a sample brief for a fictional hotel. The format is real. The hotel is not.
Illustrative sample — not based on a current client. Names and figures are fictional.
Where the same guests also go — illustrative
Corporate demand map — illustrative
Seasonality observation
Stays by month vs the comp set · fictional example
Recommended leadership priority
Sample brief, priority 01 · fictional example
Independent by design
The half of the picture your reports do not hold
Inside the hotel you can see everything. Who stayed. What they paid. What the survey said. Step outside the door and it goes dark — which hotels your guests also looked at, what they told the internet a week after they left, the month they lean your way, the office two streets over that books forty room-nights a year somewhere else.
That is the half we bring you. And then the harder part: we say which two or three things in it are worth your next quarter.
One outside view of how your hotel is seen, found, compared and chosen.
It sits alongside your systems, your agency and your team, and answers what none of them were built to watch.
Why this matters now
The guest record has never been larger, and it has never been read less. Tens of millions of reviews across five platforms already show who stays where, when, and what they pay for. Every season that passes unread is a season your rivals can read first. Hotels that look early, act early.
How it works
From scattered signals to a leadership briefing, in four steps
01
Agree the questions
We agree what you want to know, which guests matter, and which hotels you compete with.
02
Read the outside signals
We study what sits outside your systems: guest voice, where guests also go, when they stay, rivals, rooms and demand. Nothing to install. Nothing to connect.
03
Sort what matters
Many findings are interesting. Few deserve action. We separate the two — and say which is which.
04
Brief your team
You get a short brief, a ranked action list and a working session with your leaders — and, where it helps, a private page your team can keep coming back to.
What the hotel receives
A brief built for decisions, not monitoring
Not every project includes every part. We shape the work around your hotel, your market and your question.
- A short executive summary
- Profiles of your real guest groups
- Which other hotels and places your guests also review
- Where your guests eat and drink, by spend level
- What guests praise, question and complain about, by topic and star level
- When guests stay, month by month, against your comp set
- Each room type: what guests say, what it costs, price per square metre
- The comp set your guests really compare you with — and who wins them
- The venues inside your own complex, with their reviews
- A map of corporate demand near you
- A ranked list of nearby offices — and the right approach for each: booth, corporate accounts, or restaurant and membership promotions
- Findings backed by sources you can check
- A short, ranked action list
- A leadership presentation
- A private page your team can return to, with the findings kept live
How it starts
The first look is complimentary — and prepared before we meet
Tell us the property and your question. We study the outside signals first, then bring early findings to the first conversation — evidence you can check, and yours to keep. If it tells you nothing new, it cost you an hour.
How can we offer this? Because everything we study sits outside the hotel. We don't need your systems, your data or your staff's time to start.
The form takes two minutes. We reply within two business days with what we'd examine. Then you decide if we meet.
The next step
What would an outside view reveal about your hotel?
Tell us the property and the question on your mind. We'll arrive having already looked.
Two minutes to send. A reply within two business days. Nothing to commit to until you've seen what we'd examine.
Or write to us: hello@austratics.com